Denver, CO · AI-native B2B SaaS marketing

I get early-stage B2B SaaS marketing up, running, and automated with AI.

I take marketing from zero to a primary revenue channel, then build the AI tooling and automations that let a small team ship like a big one.

See if we're a fit Book an intro call

Or view my experience

of new revenue sourced

first marketing hire, more than once

4-7x

more inbound leads

Where I've driven growth

Results that move revenue

How I drive growth

Demand Generation & Growth

Full-funnel engines built from first principles, zero to primary revenue channel. Lead scoring, intent tracking, routing, the whole machine.

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Positioning & GTM

I find the sharp angle and make the whole company say it. Authored a copywriting guide and led a full go-to-market repositioning across the website and every channel.

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Content & Copywriting

Copy that sells the value, not the feature list. One story carried across every channel, blog to ad to LinkedIn, each piece written to pull the lead down the funnel.

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AI-Native Marketing

Custom Next.js apps, analytics dashboards, and content pipelines that let small teams ship like big ones.

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Paid Acquisition

SEM and paid social run end to end, optimized for ROAS and lead quality.

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Marketing Ops, Attribution & CRO

HubSpot, multi-touch attribution, A/B testing, and funnels that convert.

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“

I write for every level of an ICP. The same product needs one story for the hands-on operator evaluating features and another for the VP signing the check. I build the messaging architecture that keeps both coherent.

“

Work that moved the needle

Delightree / Series A

Building a demand engine from zero

First marketing hire at a Series A SaaS company. Built the function solo, then grew a team. Now sources roughly a third of new closed-won revenue. Designed an AI-native stack so a tiny team ships the output of a much larger one.

Read the demand engine case study

Trade show booth with a large LED video wall

Delightree / Events

A trade show that paid for itself many times over

Owned flagship presence at the industry's biggest show: keynote sponsorship, a 20-ft video wall, and an off-site networking event. Returned 10:1 pipeline-to-spend and hundreds of event leads.

Read the trade show case study

Wodify / Performance

Re-architecting attribution and CRO

Migrated attribution from first-touch to multi-touch, built an executive dashboard, and reallocated budget to channels clearing the ROI bar. Ran a CRO program that helped organic search become the top source of new deals.

Read the attribution & CRO case study

Let's talk

Want results like these?

Tell me where your marketing is stuck. You'll get a straight answer on whether I can help, usually within two business days.

Get a straight answer Book a 20-min call

What people say

"Joseph consistently executes integrated digital campaigns that drive traffic and revenue. He's highly analytical and data-driven, with a creative ability to generate leads and fill the pipeline. I recommend him without reservation."

Levi Faustino

Sales Ops & Strategy Lead · Ordermark, NextBite & Delightree

"Joseph is a creative, detail-oriented, results-generating professional. He grew multiple accounts' audiences dramatically, built his own client-profiling system, and added real value to every brainstorm he joined."

A. Jinnie McManus

Interactive Media Manager, CU Boulder · senior colleague

"Joseph was our go-to for the most complex projects. He turns complicated problems into working solutions fast, and built the systems that ran our operation. I recommend his expertise to any team."

Maj. Brad Gallup, USMC/USAF (Ret.)

Worked with Joseph at Techno+Rescue

"A true professional who communicates clearly and delivers on time. He picks up new tools fast, digs in to solve hard problems, and is a genuine pleasure to work with."

Klaus Holzapfel

Founder · managed Joseph directly

About Joseph

I'm Joseph Ortega, a B2B SaaS marketing leader based in Denver. I tend to be the first marketing hire, the person who builds the demand engine from nothing and then builds the AI systems that make it run lean.

Over the last decade I've taken marketing from zero to a primary revenue channel, run paid programs from five to seven figures, and shipped the custom tools that let small teams punch far above their weight.

I care about results you can tie to revenue, and about doing more with less.

This site is a small example: designed, written, and built by me.

Leadership & Strategy

Demand Generation
Growth Marketing
Go-to-Market
Product Marketing
Marketing Operations

Channels

SEO & SEM
Google Ads
Paid Social
Email & Content
Events & CRO

Tools & Data

HubSpot
Marketing Automation
Lead Scoring
Multi-Touch Attribution
GA4 & A/B Testing
Webflow

AI & Build

Generative AI
AI-Native Marketing
Prompt Engineering
Next.js
Python

Ways to work together

Most engagements begin with a diagnostic, so we both know the work is worth it before going deeper.

Growth diagnostic

A two-week, fixed-scope audit of your funnel, attribution, lifecycle, and acquisition, ending in a prioritized 90-day roadmap. The lowest-risk way to start.

About the growth diagnostic